In today’s modern world of technology, photographs you see on printed media or online most probably have been manipulated. Before this, what you capture on the camera is what you get, it might not work the same way now. Today, with the dawn of inexpensive software, the manipulation of digital images is easier, faster and harder to detect. (The Christian Science Monitor, 2009)
“Photography we see in films, books, and periodicals is often stunning in its design, import, and aesthetics. It may also be fake, enhanced, or manufactured by emerging digital technologies that have transformed”. (K.Browser, 1998) This of course, which ethics are put inside are arguable as there are strong arguments whether to make the picture for the benefits of the people or for making it into the front page of medias.
One issue for example; Lebanon in 2006 was at war with Israel. Photographers and journalist go the extra mile to get their story as the headlines in Medias. In august, Reuters printed out images of what happens to be a bombing incident taken by photojournalist Adnan Haji. The picture, we can see that extra and thicker smoke were shown flowing up the sky, the alleged photographer, Adnan had used “clone” tool to copy portions of the smoke column and paste it in the sky, to make the smoke look more larger and darker. (Zombietime, 2006)

The manipulated photo

The original photo
Even though his manipulations really didn’t change the effect the photo to any degree, his claims was that he accidentally added the extra smoke to remove some dust fleck on the image. As it did not affect the photo to any degree, but it may have affected the people; in the first image, we can see smoke only came out from one building, but after photo manipulation, other buildings were on fire.
Photo “fakery” or digital manipulation has entered a new era; anyone with Adobe Photoshop basically controls the photography world. Even so, there are many literature reviews that study this cases and nothing much can be done as it is currently the new world of modern technologies. People see what they want to see, and the media are merely providing them with it. If audiences were willing to pay more for better content, why wasn't anyone already selling it to them? There was no reason it couldn't have been done that in the era of physical media. (Graham, 2009)
Reference list
Newsom, D, Turk, JV, Kruckeberg, D 2000, This is PR: The realities of Public Relations, 7th edn, Wadsworth Thomson Learning, United States of America.
Post-Medium Publishing, 2009, How they see it, Retrieved on 30 October 2009, http://www.paulgraham.com/publishing.html
The Christian Science Monitor 2009, Seeing is no longer believing, retrieved on 30 October 2009, http://www.csmonitor.com/2005/0202/p15s02-lire.html
The Reuters Photo Scandal, 2006, online, retrieved on 30 October 2009, http://www.zombietime.com/reuters_photo_fraud


